The power of mobile banking : How to profit from the revolution in retail financial services
The Power of Mobile Banking: How to Profit from the Revolution in Retail Financial Services gives banking and financial professionals a well-researched guide for becoming transformational leaders. These leaders can convert their traditional retail "branch" banks into streamlined systems that deliver personalized services to their customers' laptops, tablets, and smartphones.
2014
Today's tech-savvy consumers are demanding a more personal customer experience from their banks, and banks are discovering that mobile services deliver individualized, tailored experiences better than any other technology.
The Power of Mobile Banking: How to Profit from the Revolution in Retail Financial Services gives banking and financial professionals a well-researched guide for becoming transformational leaders. These leaders can convert their traditional retail "branch" banks into streamlined systems that deliver personalized services to their customers' laptops, tablets, and smartphones.
Written by Sankar Krishnan—a career banker and noted financial services industry thought leader—The Power of Mobile Banking includes strategies for adapting mobile banking practices that suit the needs of both developed and emerging markets. Krishnan also shows how bankers can make their products and services relevant to a new generation of digital natives.
Krishnan explores the expanding mobile payment systems that offer a wealth of financial opportunities for banking institutions and includes information on the growth of e-commerce, which holds the potential for new and profitable ways for banks to engage with consumers.
The Power of Mobile Banking outlines the practical aspects of adapting to a mobile banking strategy and shows how to put the right players in place to ensure the technology works seamlessly. Once in place, a great mobile system delivers excellent service and benefits to users, as well as real value and unique features that cement customer loyalty. The book also offers advice for bankers who want to increase their bottom line by delving into the world-wide prepaid card market.
Krishnan includes a discussion on the risks and hazards of mobile banking and reveals the critical investments that banks must be willing to make in order to avoid losing customers to telecoms, retailers, and technology providers.
The time for retail banking to prepare for the new paradigm is now and The Power of Mobile Banking is the guide for professionals who want to adapt, evolve, and succeed in this new mobile-driven world.
Sankar Krishnan. The power of mobile banking : How to profit from the revolution in retail financial services. Wiley, 2014
Ngành TÀI CHÍNH - NGÂN HÀNG (7340201)
 |  |  |
| The power of mobile banking : How to profit from the revolution in retail financial services | Accounting principles | The theory of the business |
Thứ Tư, 10:40 27/07/2022
PGS.TS Nguyễn Thị Hồng Nga, Giám đốc - Trung tâm Đào tạo Sau đại học trao tặng 02 đầu sách ngoại văn cho Trung tâm Thông tin - Thư viện
Thứ Sáu, 07:37 24/05/2024Truy cập hàng triệu sách điện tử miễn phí với The Online Books Page
Thứ Hai, 08:38 22/01/20247 khóa học “Kỹ thuật cơ khí” sinh viên ngành Cơ khí cần biết
Thứ Sáu, 13:57 08/12/2023Energy Transfer in Alternative Vehicles
Thứ Sáu, 14:29 21/06/2024Age of Auto Electric: Environment, Energy, and the Quest for the Sustainable Car
Thứ Sáu, 14:16 21/06/2024Our Car as Power Plant
Thứ Sáu, 14:05 21/06/2024企業変革の名著を読む = Đọc những cuốn sách hay nhất về chuyển đổi doanh nghiệp
Thứ Tư, 14:18 12/06/2024Đánh thức năng lực vô hạn = Unlimited power
Thứ Tư, 14:08 12/06/2024Survey of Accounting third edition
Thứ Tư, 10:00 27/07/2022Huyền thoại nhà khoa học anh hùng Trần Đại Nghĩa
Thứ Tư, 09:57 27/07/2022The Experience Economy updated edition
Thứ Tư, 09:49 27/07/2022Giáo trình tín hiệu và hệ thống
Thứ Tư, 09:36 27/07/2022Fundamental Accounting Principles seveenth editon chapters 1-12
Thứ Tư, 09:13 27/07/2022Copyright © 2018 Hanoi University of Industry.
