The business of fashion designing, manufacturing, and marketing

Revised to keep up with the quickly evolving landscape of the fashion industry, the fifth edition of this authoritative text offers updated information on the design, manufacturing, marketing, and distribution of fashion products within a global context. Research-based content provides insight on the organization and operation of textiles, apparel, accessories, and home fashion companies, as well as the effect of technological, organizational, and global changes on every area of the business.

The business of fashion designing, manufacturing, and marketing

Leslie Davis Burns, Kathy K. Mullet, Nancy O. Bryant

Fairchild Books

2016

Abstract

Revised to keep up with the quickly evolving landscape of the fashion industry, the fifth edition of this authoritative text offers updated information on the design, manufacturing, marketing, and distribution of fashion products within a global context. Research-based content provides insight on the organization and operation of textiles, apparel, accessories, and home fashion companies, as well as the effect of technological, organizational, and global changes on every area of the business. Updated discussions of technologies, corporate social responsibility, and sustainable practices are incorporated throughout the text.

This Edition : Features a new Chapter 2 Global Fashion Supply/Value Chain and expanded section on global sourcing in Chapter 11 Sourcing Decisions and Production Centers. New chapter case studies give students a chance to think critically and apply the chapter concepts. Integrates corporate responsibility and sustainability throughout this edition. Highlights the roles of emerging technologies from 3D technologies in fashion design to omnichannel technologies in fashion retail.

Citation

Leslie Davis Burns, Kathy K. Mullet, Nancy O. Bryant, The business of fashion designing, manufacturing, and marketing, Fairchild Books, 2016.

Collection

May & Thiết kế thời trang

Ngành CÔNG NGHỆ DỆT, MAY (7540204)

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