Bank Marketing Management

Bank Marketing Management, The appear-ance of this book is a timely reminder that this is no longer the case and that the application of marketing concepts and techniques is equally as relevant to service industries as it is to manufacturing industries. No-where is this more so than in the ca se of banking services.

Bank Marketing Management

Arthur Meidan

Macmillan education ltd

1984

Abstract

Bank Marketing Management, The appear-ance of this book is a timely reminder that this is no longer the case and that the application of marketing concepts and techniques is equally as relevant to service industries as it is to manufacturing industries. No-where is this more so than in the ca se of banking services.

The contents of the book include 10 chapters:

+ Chapter 1: The roles of marketing in bank management

+ Chapter 2: Customer behaviour and market segmentation

+ Chapter 3: Branch location and distribution

+ Chapter 4: Advertising and communications

+ Chapter 5: Product development and pricing

+ Chapter 6: Marketing research

+ Chapter 7: Controlling the marketing programme

+ Chapter 8: Bank marketing strategies

+ Chapter 9: Marketing of bank credit cards

+ Chapter 10: Bank marketing administration

Citation

Arthur Meidan. Bank Marketing Management. Macmillan education ltd, 1984.

Collection

Bộ sưu tập Lĩnh vực Kinh tế

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