International Journal of Bank Marketing Consumer Confidence in Financial Services sector

The book  International Journal of Bank Marketing provides the venue for the dissemination of state-of-the-art research on marketing issues related to a range of financial services providers, from banks and insurers to financial advisors and credit providers.

International Journal of Bank Marketing Consumer Confidence in Financial Services sector

Sally McKechnie

Emerald

2011

Abstract

The book International Journal of Bank Marketing provides the venue for the dissemination of state-of-the-art research on marketing issues related to a range of financial services providers, from banks and insurers to financial advisors and credit providers.

International Journal of Bank Marketing (IJBM) aims to publish papers that relate to the marketing challenges of financial services providers around the globe. Preference is given to empirically-based research papers that expand on existing theories (or develop new ones) on customer behaviour in financial services settings.

In addition, the journal is interested in helping academicians and practitioners in the field to better understand the discipline of financial services marketing, and as a result review papers and thought pieces are invited for submission.

The general topic areas covered in IJBM include:
+ Advertising of financial services
+ Behavioural finance
+ Branding financial services
+ Corporate social responsibility
+ Customer Relationship Management (CRM)
+ Institutional banking and finance
+ Mobile and online banking
+ Pricing financial services
+ Retail banking
+ Regulations affecting financial services marketing
+ Segmenting financial services customers

Citation

Sally McKechnie. International Journal of Bank Marketing Consumer Confidence in Financial Services sector. Emerald, 2011.

Collection

Bộ sưu tập Lĩnh vực Kinh tế

Related document

International Journal of Bank Marketing Consumer Confidence in Financial Services sector	Principles of Economics (8th)	Corporate Finance: Principles and Practice

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