Research methods for the fashion industry
Research Methods for the Fashion Industry provides readers with a comprehensive look into the skills and techniques required for conducting research. The text is designed for the most effective teaching and retention of the lessons contained in it, using the tried-and-true methods of learning. Discussing the principles of research methods as they apply to fashion, each chapter is divided into three sections: theory, practice, and application. After finishing this text, readers will be able to conduct a research project and analyze the results using critical thinking skills. An informative and useful resource for students, this book can also serve as a reference for industry professionals.
2009
Research Methods for the Fashion Industry provides readers with a comprehensive look into the skills and techniques required for conducting research. The text is designed for the most effective teaching and retention of the lessons contained in it, using the tried-and-true methods of learning. Discussing the principles of research methods as they apply to fashion, each chapter is divided into three sections: theory, practice, and application. After finishing this text, readers will be able to conduct a research project and analyze the results using critical thinking skills. An informative and useful resource for students, this book can also serve as a reference for industry professionals.
Contents
+ Research Theory
+ The Library
+ Defining the Research
+ Review of Literature
+ Methods and Procedures of Conducting the Research: Sample
+ Methodology Procedures
+ Quantitative Design: Experimental and Survey Research
+ Qualitative Design: Ethnographic and Historic Research
+ Method of Analysis
+ Results
+ Conclusions, Implications, and Recommendations for Further Study
+ Writing and Communicating Research
Judy Zaccagnini Flynn, Irene M. Foster. Research methods for the fashion industry, Fairchild Books, 2009.
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