Managerial economics: Theory, applications and cases (fifth edition)

The book Managerial Economics is the most current text available, encouraging students to see beyond the equations and graphs to the general precepts, such as marginal analysis and backward induction. Its new content draws on dozens of contemporary case studies, inviting students to apply problem-solving skills and to reflect on real-world economic decisions.

Managerial economics: Theory, applications and cases (fifth edition)

Edwin Mansfield; W. Bruce Allen; Neil A. Doherty; Keith Weigelt

Norton & Company

2002

Abstract

The book Managerial Economics is the most current text available, encouraging students to see beyond the equations and graphs to the general precepts, such as marginal analysis and backward induction. Its new content draws on dozens of contemporary case studies, inviting students to apply problem-solving skills and to reflect on real-world economic decisions.

The contens of the book include Introduction to managerial economics. Research on demand and economic forecasting. Production and costs. Market structure, behavioral and pricing strategies. Risk, uncertainty and incentive. Relationships between government, business and global markets.

Citation

Edwin Mansfield; W. Bruce Allen; Neil A. Doherty; Keith Weigelt. Managerial economics: Theory, applications and cases (fifth edition). Norton & Company, 2002.

Collection

Bộ sưu tập Lĩnh vực Kinh tế

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