Introduction to E-commerce: Combining business and information technology

Examine the latest developments in online business with cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading Electronic Commerce. With comprehensive coverage of emerging strategies and todays most important technologies, this popular book equips you with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in the rapidly-developing economies of China, India, and Brazil. You also examine key topics, such as social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems. New intriguing "Learning From Failure" segments help you draw important lessons from the experiences of actual companies as you review real-world e-commerce practices in action.

Introduction to E-commerce: Combining business and information technology

Martin Kutz

Bookboon.com

2016

Abstract

Examine the latest developments in online business with cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading Electronic Commerce. With comprehensive coverage of emerging strategies and todays most important technologies, this popular book equips you with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in the rapidly-developing economies of China, India, and Brazil. You also examine key topics, such as social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems. New intriguing "Learning From Failure" segments help you draw important lessons from the experiences of actual companies as you review real-world e-commerce practices in action.

Contents:

1. Basics defintions

2. Frameworks and architectures

3. B2C business

4. B2B business

5. Impact of E- Commerce

6. Security & compliance management

7. Elctronic payment

8. Performance management

9. Advices for Exercises.

Citation

Martin Kutz. Introduction to E-commerce Combining business and information technology, Bookboon.com, 2016.

Collection

Ngành Công nghệ dệt may (7540204)

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