Introduction to E-commerce: Combining business and information technology
Examine the latest developments in online business with cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading Electronic Commerce. With comprehensive coverage of emerging strategies and todays most important technologies, this popular book equips you with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in the rapidly-developing economies of China, India, and Brazil. You also examine key topics, such as social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems. New intriguing "Learning From Failure" segments help you draw important lessons from the experiences of actual companies as you review real-world e-commerce practices in action.
2016
Examine the latest developments in online business with cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading Electronic Commerce. With comprehensive coverage of emerging strategies and todays most important technologies, this popular book equips you with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in the rapidly-developing economies of China, India, and Brazil. You also examine key topics, such as social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems. New intriguing "Learning From Failure" segments help you draw important lessons from the experiences of actual companies as you review real-world e-commerce practices in action.
Basics defintions
Frameworks and architectures
B2C business
B2B business
Impact of E- Commerce
Security & compliance management
Elctronic payment
Performance management
Advices for Exercises.
Martin Kutz. Introduction to E-commerce Combining business and information technology, Bookboon.com, 2016.
Ngành Công nghệ dệt may (7540204)
Introduction to E-commerce: Combining business and information technology | Cost Management: Accounting & Control | Environmental aspects of textile dyeing |
Thứ Tư, 10:18 20/04/2022
Copyright © 2018 Hanoi University of Industry.