International Business : Competing in the Global Marketplace

Market-defining since it was introduced International Business: Competing in the Global Marketplace by Charles W.L. Hill (University of Washington) sets the standard and is the proven choice for International Business at the undergraduate and graduate level. The 14th edition provides a complete solution that is relevant (timely comprehensive) practical (focus on applications of concepts) integrated (integrated progression of topics) and the most up-to-date on the market.

International Business : Competing in the Global Marketplace

Charles W.L. Hill, G. Tomas M. Hult

McGraw-Hill Education.

2018

The eleventh edition of International Business is updated with new trade theory and strategic trade policy and adopts a critical approach that presents the argument for and against economic theories, government policies, business strategies and organizational structures. The focus is on managerial implications of each topic on the practice of international business.
Real-world examples, international trade theory and political, economic, social or cultural aspects of countries are evident by the way of boxed items such as Focus on Managerial Implications, Management Focus, Country Focus, found throughout the text.
Key Features:
Economic orientation with a Strategic-Financial focus.
New! Live Indian examples and cases for complete insight in domestic market
Management focus helps students to apply managerial issues entangled with IB components
Comprehensive discussion on international issues related to ethics, corporate social responsibility and sustainability
New Integrated cases at the end of book provide more in-depth study of international companies at macro and micro level.

Citation

Charles W.L. Hill, G. Tomas M. Hult. International Business : Competing in the Global Marketplace. McGraw-Hill Education, 2018

Collection

Ngành Quản trị kinh doanh (7340101)

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