The Retargeting Playbook is a complete guide for digital marketers about how to reach the 95 to 98 percent of people who leave a brand's website without converting. Retargeting gives advertisers the ability to stay in front of those people to bring them back and close the deal. For that reason, retargeting has emerged as a must have marketing channel, yet there is a lack of content that explains how the technology actually works and best practices for using it

"Individuals, acting on deeply held beliefs and passion, are boldly imagining and bringing into existence a different world... Whether you're a business entrepreneur, a social entrepreneur, an investment entrepreneur, or an academic, artistic, or civil servant entrepreneur, devour this important and wise book."&;From the Foreword by John Fullerton

Cung cấp cho sinh viên kiến thức và phương pháp lập trình trên môi trường Windows

Marketing: The Core 5e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available

Laying out the scope of ERP Systems implementation, this book explains the competitive advantages of using ERP Systems

Giáo trình này đề cập tới các khái niệm và các thuật toán cơ bản của lý thuyết đồ thị có nhiều ứng dụng trong thực tế

The goal of Thomas and Maurice’s Managerial Economics has always been, and continues to be, to teach students the economic way of thinking about business decision and strategy. This edition continues to develop critical thinking skills and provides students with a logical way of analyzing both the routine decisions of managing the daily operations of a business as well as the longer-run strategic plans that seek to manipulate the actions and reactions of rival firms

Grewal/Levy's Marketing was designed for today’s social, mobile and digital student population, with an emphasis on how firms analyze, create, deliver, communicate, and capture value. Underscoring that even the best products and services will go unsold if marketers cannot communicate their value, Marketing explores both fundamentals and new marketing influencers and features comprehensive coverage, topics like social media and ethics integrated throughout, a robust suite of instructor resources, and regularly updated Grewal/Levy author blog with content tagged by chapter to help keep your classroom discussions current, fresh and engaging.

Để đáp ứng yêu cầu đào tạo cán bộ tài chính kế toán nói chung nhất là chuyên ngành tài chính quốc tế nói riêng,các tác giả đã biên soạn cuốn “Giáo trình tài chính quốc tế”

Quyển sách là cẩm nang giúp bạn tự học và hoàn chỉnh thêm kiến thức của mình về các giai pháp và công cụ quản lý rủi ro tài chính, bao gồm rủi ro tín dụng, rủi ro lãi suất và đặc biệt là rủi ro tỷ giá