Giữa thời đại thương mại điện tử bùng nổ, các sàn trực tuyến không chỉ là nơi buôn bán mà còn là là "mỏ vàng" cho những ai biết nắm bắt cơ hội. Nhưng làm thế nào để sản phẩm của bạn có thể nổi bật giữa hàng triệu đối thủ, để mỗi cú nhấp chuột đều là một bước gần hơn để tạo ra một doanh thu bùng nổ?

The book has received a good response from academia. "E-commerce: An Introduction" has been adopted by large and reputed Indian and Sri Lankan universities in their undergraduate curriculum of information technology programs.

E-commerce: An Introduction is a comprehensive text for students to gain a solid understanding of the fundamental concepts of E-commerce. This book is the result of author's extensive experience in teaching and professional experience of e-commerce.

Examine the latest developments in online business with cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading Electronic Commerce. With comprehensive coverage of emerging strategies and todays most important technologies, this popular book equips you with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in the rapidly-developing economies of China, India, and Brazil. You also examine key topics, such as social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems. New intriguing "Learning From Failure" segments help you draw important lessons from the experiences of actual companies as you review real-world e-commerce practices in action.