E-Commerce: An Introduction

The book has received a good response from academia. "E-commerce: An Introduction" has been adopted by large and reputed Indian and Sri Lankan universities in their undergraduate curriculum of information technology programs.

E-Commerce: An Introduction

Amir Manzoor

Lambert Academic Publishing.

2010

Abstract

The Information Technology department of Dr. M.G.R. Education and Research Institute University, India has adopted my book "E-commerce: An Introduction" as text book for their IT elective E-commerce course in MIS & MAINFRAME specialization for their B.Tech IT (Full Time) Curriculum and Syllabus for Admission Year 2013 - 14 onwards.
The Faculty of Applied Science, Vavuniya Campus of the University of Jaffna has adopted E-commerce: An Introduction in their 2017 curriculum of Bachelor of Information Communication Technology Degree Programme. The book has been adopted as a reference text.

The growth of the Internet continues to influence our lives and businesses. Irrespective of their type and size, all firms and organizations are rethinking their strategies and operations. An increasing number of businesses are using e-commerce to gain competitive advantage. However, doing e-commerce is complex and requires understanding a vast array of topics. This book provides coverage of essential topics in E-commerce i.e. technology infrastructure, building blocks of e-commerce, online marketing, online payment systems, online business models, online business environment issues, website usability, e-commerce strategy, mobile commerce, and e-CRM/e-SCM. Compared with available texts on e-commerce, the perspective of this book is global e-commerce. The book is written in simple language, provides up-to-date coverage of material and associated research, and filled with examples to support material presented. This book is useful for undergrad and graduate students, professionals, and anyone looking to gain a solid foundation to continue their learning of dynamic e-commerce environment.