"I long ago lost count of the number of instructors who have told me that the Four Bases really work. When you explain the four bases to students and make the bases really clear with a lot of activities, students get it. You can see the light in their eyes." - John Langan.

Provides an introduction to the fundamentals of multimedia for students with no background in the area Enhanced second edition with a greater emphasis on networks, including social networks, wireless and mobile networks and coverage of multimedia databases and retrieval Updated with the latest multimedia standards, such as the new video compression and conferencing standards H.264 and H.265

With so many social media monitoring and measurement tools available, it can be overwhelming to figure out which tool is right for you when it comes to calculating the success of your social media marketing efforts.

If you're not tweeting, Facebooking, or blogging by now, your business is getting left behind. Social media marketing is a highly effective way to engage with your customers. It's an easy, inexpensive way to enlarge your audience, add customers, and build your business

Nếu bạn vẫn còn suy nghĩ rằng làm marketing trên Social Media là chỉ cần đăng bài lên một vài kênh social, chạy ads, trả lời comment, inbox và chốt đơn hàng, thế là xong thì bạn đang hoàn toàn lãng phí tiềm năng vốn có của nó để tạo ra lợi nhuận khủng cho doanh nghiệp.

"Marketing is the lifeblood of any practice. The media is the most effective and cost-efficient way to market. Unfortunately, most practitioners only dream of media attention. No more-Derrick Kinney delivers on his promise to help you 'master the media.'"

Introduction to the types of mass media, the development of mass media. Advantages and disadvantages of information explosion and electronic technology. Methods of use and applications of mass media

The book is divided into three parts in order to align rather than separate three different but related aspects of LSP: namely, translation, linguistic research, and domain specific communication on the web. Underlying all the contributions here is the growing awareness of the ever-increasing multiformity of specialised communication and the ever-wider social implications of the communicative situations in which it is embedded, especially where it involves the need to move across languages, cultures and modes, as in translation and interpreting.

Multimedia là một ngành học rất được nhiều bạn trẻ lựa chọn theo học. Là lĩnh vực mỹ thuật đa phương tiện, ứng dụng công nghệ thông tin trong việc sáng tạo, thiết kế nên những sản phẩm mang tính đa phương tiện.

This books is the essential guide to change and management in the media industries – ideal for students of media studies, media economics and media management. Explains strategic theory and concepts with insight and clarity. And shows how to understand change and decision-making within media organizations