This book offers an easily accessible and comprehensive guide to the entire market research process, from asking market research questions to collecting and analyzing data by means of quantitative methods

This is an interesting and easy textbook to read and follow. The chapters are layed out in a way that it builds on each area that you have already read, so it helps you understand and retain the information that you are learning. It includes real life examples within the text, which always help you relate the information. This is an interesting and easy textbook to read and follow. The chapters are layed out in a way that it builds on each area that you have already read, so it helps you understand and retain the information that you are learning. It includes real life examples within the text, which always help you relate the information.

Based on the classic A History of Western Music by J. Peter Burkholder, Donald J. Grout, and Claude V. Palisca, Concise History of Western Music provides authoritative coverage of the essential works and genres in Western music history.

Written by a prominent scholar in the field, Conrad Phillip Kottak, this concise, student-friendly, current introduction to general anthropology carefully balances coverage of core topics and contemporary changes in the field.

《笔译理论与技巧》为翻译硕士专业学位(MTI)专业必修课教材。全书分五个单元，共十八课，以有代表性的翻译定义为切入点，简要介绍翻译研究界对翻译的多元理解与阐述，有助于学习者开阔理论视野，丰富对翻译本质的认识；书中译例丰富，语料新鲜，时代感强，多取自实际工作场景，均为作者长期翻译实践及教学的积累；通过译例的比较与分析传授笔译实践技巧，再通过有针对性的练习使学习者活用技巧，举一反三，提高翻译实战能力；精选一批具有代表性的翻译散谈文章，进一步激发学习者探讨翻译相关问题的兴趣，引发其对翻译的思考与探索。

Known for its clear narrative voice, impeccable scholarship, and affordability, Alan Brinkley's The Unfinished Nation offers a concise but comprehensive examination of American History. Balancing social and cultural history with traditional political and diplomatic themes, it tells the story of the diversity and complexity of the United States and the forces that have enabled it to survive and flourish despite division. This fifth edition features eight new essays and enhanced coverage of recent events and developments in the continuing American story.

The dictionary explains all the problems in the field of biochemistry. The book is translated from the original German, based on the edition. 2nd and added some new documents

The book A Concise Guide to Macroeconomics, David Moss leverages his many years of teaching experience at Harvard Business School to lay out important macroeconomic concepts in engaging, clear, and concise terms. In a simple and intuitive way, he breaks down the ideas into “output,” “money,” and “expectations.” In addition, Moss introduces powerful tools for interpreting the big-picture economic developments that shape events in the contemporary business arena.