The book has received a good response from academia. "E-commerce: An Introduction" has been adopted by large and reputed Indian and Sri Lankan universities in their undergraduate curriculum of information technology programs.

E-commerce: An Introduction is a comprehensive text for students to gain a solid understanding of the fundamental concepts of E-commerce. This book is the result of author's extensive experience in teaching and professional experience of e-commerce.

Examine the latest developments in online business with cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading Electronic Commerce. With comprehensive coverage of emerging strategies and todays most important technologies, this popular book equips you with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in the rapidly-developing economies of China, India, and Brazil. You also examine key topics, such as social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems. New intriguing "Learning From Failure" segments help you draw important lessons from the experiences of actual companies as you review real-world e-commerce practices in action.