Think two products a head: Secrets the big advertising agencies don't want you to know and how to use them for bigger profits

This commonsense guide lets you develop your brand with the same techniques and technologies as the big players—but without all the cost. You’ll learn to master the same three-step plan the big advertisers use and discover the secret to brand continuity from product to product

Think two products a head: Secrets the big advertising agencies don't want you to know and how to use them for bigger profits

Ben Mack

John Wiley & Sons Inc

2007

Abstract

This commonsense guide lets you develop your brand with the same techniques and technologies as the big players—but without all the cost. You’ll learn to master the same three-step plan the big advertisers use and discover the secret to brand continuity from product to product.

This valuable resource will help you connect your products with your customers, no matter how small your brand..

Citation

Ben Mack. Think two products a head: Secrets the big advertising agencies don't want you to know and how to use them for bigger profits. John Wiley & Sons Inc, 2007

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