The retargeting playbook : How to turn web-window shoppers into customers

The Retargeting Playbook is a complete guide for digital marketers about how to reach the 95 to 98 percent of people who leave a brand's website without converting. Retargeting gives advertisers the ability to stay in front of those people to bring them back and close the deal. For that reason, retargeting has emerged as a must have marketing channel, yet there is a lack of content that explains how the technology actually works and best practices for using it

The retargeting playbook : How to turn web-window shoppers into customers

Adam Berke

Wiley

2014

Abstract

How to reach the 98 percent of people who leave your website without converting sales

The Retargeting Playbook is a complete guide for digital marketers about how to reach the 95 to 98 percent of people who leave a brand's website without converting. Retargeting gives advertisers the ability to stay in front of those people to bring them back and close the deal. For that reason, retargeting has emerged as a must have marketing channel, yet there is a lack of content that explains how the technology actually works and best practices for using it. Even marketing managers at large, sophisticated brands and agencies don’t have a strong grasp of this evolving channel, and there are few good neutral sources on the topic. Meanwhile, retargeting is the cornerstone of any holistic digital advertising strategy since it improves the results of every other channel if implemented correctly. Unfortunately, most marketers are only utilizing the most rudimentary retargeting tactics and barely scratch the surface of its potential.

  • Explains how to stay in front of potential customers and convince them to come back and close the deal

This book will be required reading for media buyers at digital agencies, in-house marketing managers at companies in any vertical, performance marketers, and ecommerce managers.

Citation

Adam Berke. The retargeting playbook : How to turn web-window shoppers into customers. Wiley, 2014

Collection

LĨNH VỰC KINH TẾ

Related document

The retargeting playbook : How to turn web-window shoppers into customersThe Innovator's Dilemma: When new technologies cause great fims to failThe Innovator's Method: Bringing the lean startup into your organization
The retargeting playbook : How to turn web-window shoppers into customersThe Innovator's Dilemma: When new technologies cause great fims to failThe Innovator's Method: Bringing the lean startup into your organization

QR code

The retargeting playbook : How to turn web-window shoppers into customers

Content

  • Thứ Hai, 10:45 07/11/2022

Tin tiêu điểm

Hướng dẫn khai thác và sử dụng Thư viện Đại học Công nghiệp Hà Nội năm 2024

Hướng dẫn khai thác và sử dụng Thư viện Đại học Công nghiệp Hà Nội năm 2024

Thứ Ba, 14:33 17/09/2024

PGS.TS Nguyễn Thị Hồng Nga, Giám đốc - Trung tâm Đào tạo Sau đại học trao tặng 02 đầu sách ngoại văn cho Trung tâm Thông tin - Thư viện

Thứ Sáu, 07:37 24/05/2024
Hướng dẫn khai thác Bộ sưu tập tài nguyên giáo dục mở (OER)

Hướng dẫn khai thác Bộ sưu tập tài nguyên giáo dục mở (OER)

Thứ Bảy, 15:58 04/05/2024

Truy cập hàng triệu sách điện tử miễn phí với The Online Books Page

Thứ Hai, 08:38 22/01/2024
5 khóa học miễn phí về thiết kế đồ họa

5 khóa học miễn phí về thiết kế đồ họa

Thứ Tư, 09:33 13/12/2023

Các bài đã đăng

Philosophy of Computer Science: An Introductory Course

Philosophy of Computer Science: An Introductory Course

Thứ Năm, 14:08 21/11/2024
Our Extractive Age: Expressions of Violence and Resistance

Our Extractive Age: Expressions of Violence and Resistance

Thứ Năm, 14:03 21/11/2024
Understanding the DOM: Document Object Model

Understanding the DOM: Document Object Model

Thứ Năm, 13:58 21/11/2024
Heat Treatment Conventional and Novel Applications

Heat Treatment Conventional and Novel Applications

Thứ Năm, 13:51 21/11/2024
Swift Notes for Professionals

Swift Notes for Professionals

Thứ Năm, 13:42 21/11/2024

The responsible entrepreneur : Four game-changing archetypes for founders, leaders, and impact investors

Thứ Hai, 10:33 07/11/2022

Lập trình C trên Windows

Thứ Hai, 10:24 07/11/2022

Marketing: The Core 5e

Thứ Hai, 10:10 07/11/2022

Managerial Issues of Enterprise resourse planning systems

Thứ Hai, 10:01 07/11/2022

Lý thuyết đồ thị và ứng dụng

Thứ Hai, 09:52 07/11/2022