Marketing: The Core 5e

Marketing: The Core 5e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available

Marketing: The Core 5e

Roger A. Kerin

McGraw-Hill/Irwin

2009

Abstract

Marketing: The Core 5e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available.

This text and package is designed to meet the needs of a wide spectrum of faculty – from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program. Marketing: The Core utilises a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. The elements of this approach have been the foundation for each edition of Marketing: The Core and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies. The distinctive features of the approach are illustrated below:

  • High Engagement Style - Easy-to-read, interactive, writing style that engages students through active learning techniques.
  • Personalised Marketing - A vivid and accurate description of businesses, marketing professionals, and entrepreneurs – through cases, exercises, and testimonials – that allows students to personalise marketing and identify possible career interests.
  • Marketing Decision Making – The use of extended examples, cases, and videos involving people making marketing decisions.
  • Integrated Technology - The use of powerful technical resources and learning solutions.
  • Traditional and Contemporary Coverage - Comprehensive and integrated coverage of traditional and contemporary concepts.
  • Rigorous Framework - A pedagogy based on the use of Learning Objectives, Learning Reviews, Learning Objectives Reviews, and supportive student supplements.

Citation

Roger A. Kerin. Marketing: The Core 5e . McGraw-Hill/Irwin, 2009

Collection

Lĩnh vực Kinh tế

Related document

Marketing: The Core 5e The good fail : Entrepreneurial lessons from the rise and fall of MicroworkzThe heart of change : Real-life stories of how people change their organizations
Marketing: The Core 5eThe good fail : Entrepreneurial lessons from the rise and fall of MicroworkThe heart of change : Real-life stories of how people change their organizations

QR code

Marketing: The Core 5e

Content

  • Thứ Hai, 10:10 07/11/2022

Tin tiêu điểm

Tài liệu Hướng dẫn khai thác và sử dụng tài nguyên thông tin Thư viện Đại học Công nghiệp Hà Nội năm 2024

Tài liệu Hướng dẫn khai thác và sử dụng tài nguyên thông tin Thư viện Đại học Công nghiệp Hà Nội năm 2024

Thứ Ba, 14:33 17/09/2024

PGS.TS Nguyễn Thị Hồng Nga, Giám đốc - Trung tâm Đào tạo Sau đại học trao tặng 02 đầu sách ngoại văn cho Trung tâm Thông tin - Thư viện

Thứ Sáu, 07:37 24/05/2024
Hướng dẫn khai thác Bộ sưu tập tài nguyên giáo dục mở (OER)

Hướng dẫn khai thác Bộ sưu tập tài nguyên giáo dục mở (OER)

Thứ Bảy, 15:58 04/05/2024

Truy cập hàng triệu sách điện tử miễn phí với The Online Books Page

Thứ Hai, 08:38 22/01/2024
5 khóa học miễn phí về thiết kế đồ họa

5 khóa học miễn phí về thiết kế đồ họa

Thứ Tư, 09:33 13/12/2023

Các bài đã đăng

Advances in Crowdfunding: Research and Practice

Thứ Hai, 14:03 28/10/2024

An Introduction to C & GUI Programming

Thứ Hai, 13:54 28/10/2024

The Official Raspberry Pi Handbook 2023

Thứ Hai, 13:47 28/10/2024

Advancing Complexity Research in Earth Sciences and Geography

Thứ Hai, 13:37 28/10/2024

Energy Saving, Storage and Carbon Emission Mitigation Application for Buildings

Thứ Hai, 13:30 28/10/2024

Managerial Issues of Enterprise resourse planning systems

Thứ Hai, 10:01 07/11/2022

Lý thuyết đồ thị và ứng dụng

Thứ Hai, 09:52 07/11/2022

Managerial Economics: Foundations of Business Analysis and Strategy 10th Edition

Thứ Hai, 09:40 07/11/2022

Marketing 5E

Thứ Hai, 09:33 07/11/2022

Giáo trình tài chính quốc tế

Thứ Hai, 09:15 07/11/2022