Marketing

Grewal and Levy's Marketing is the first text published since the AMA introduced its new value-based definition of the word "Marketing," making it the most modern and forward thinking of all principles of marketing offerings

Marketing

Grewal, Dhruv

McGraw-Hill Education

2016

Abstract

Grewal and Levy's Marketing is the first text published since the AMA introduced its new value-based definition of the word "Marketing," making it the most modern and forward thinking of all principles of marketing offerings.

It seeks to applies the marketing concept.Marketingand its supplementary package was built from scratch by focusing on what the market wants.

The motto, "Marketing Creates Value" permeates this text and is stressed through the main themes of entrepreneurship, service global marketing, and ethics..

Citation

Grewal, Dhruv. Marketing. McGraw-Hill Education, 2016

Collection

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