Essentials of Business Analytics: An Introduction to the Methodology and its Applications

The book has contributions from experts in top universities and industry. The editors have taken extreme care to ensure continuity across the chapters

Essentials of Business Analytics: An Introduction to the Methodology and its Applications

Bhimasankaram Pochiraju, Sridhar Seshadri

Springer

2019

Abstract

The book has contributions from experts in top universities and industry. The editors have taken extreme care to ensure continuity across the chapters.

The material is organized into three parts: A) Tools, B) Models and C) Applications. In Part A, the tools used by business analysts are described in detail. In Part B, these tools are applied to construct models used to solve business problems. Part C contains detailed applications in various functional areas of business and several case studies.

Supporting material can be found in the appendices that develop the pre-requisites for the main text. Every chapter has a business orientation.

Typically, each chapter begins with the description of business problems that are transformed into data questions; and methodology is developed to solve these questions. Data analysis is conducted using widely used software, the output and results are clearly explained at each stage of development.

These are finally transformed into a business solution.

Citation

Bhimasankaram Pochiraju, Sridhar Seshadri. Essentials of Business Analytics: An Introduction to the Methodology and its Applications. Springer, 2019

Collection

Bộ sưu tập Lĩnh vực Kinh tế

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