Digital Business Models: Concepts, Models, and the Alphabet Case Study

The spread of the Internet into all areas of business activities has put a particular focus on business models. The digitalization of business processes is the driver of changes in company strategies and management practices alike

Digital Business Models: Concepts, Models, and the Alphabet Case Study

Bernd W. Wirtz

Springer

2019

Abstract

The spread of the Internet into all areas of business activities has put a particular focus on business models. The digitalization of business processes is the driver of changes in company strategies and management practices alike.

This textbook provides a structured and conceptual approach, allowing students and other readers to understand the commonalities and specifics of the respective business models.

The book begins with an overview of the business model concept in general by presenting the development of business models, analyzing definitions of business models and discussing the significance of the success of business model management. In turn, Chapter 2 offers insights into and explanations of the business model concept and provides the underlying approaches and ideas behind business models. Building on these foundations, Chapter 3 outlines the fundamental aspects of the digital economy.In the following chapters the book examines various core models in the business to consumer (B2C) context.

The chapters follow a 4-C approach that divides the digital B2C businesses into models focusing on content, commerce, context and connection. Each chapter describes one of the four models and provides information on the respective business model types, the value chain, core assets and competencies as well as a case study. Based on the example of Google, Chapter 8 merges these approaches and describes the development of a hybrid digital business model.

Citation

Bernd W. Wirtz. Digital Business Models: Concepts, Models, and the Alphabet Case Study. Springer, 2019

Collection

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