Want a profit-enhancing Customer Experience? Start with the Employee Experience.The Employee Experience helps organizations attract and retain top talent, and reveals the secrets for building a deeply engaged workforce. With insights into the dynamics of trust and mutual expectations, this book proves that before you can deliver a transcendent customer experience (CX), you must first build a superlative employee experience (EX). It's not about perks. It's not about creating a worker's utopia, and it doesn't mean that work must be easy; employees are responsible for managing expectations and meeting the organization's requirements. But by establishing a clear set of expectations and promises--collectively known as "the Contract"--and upholding it consistently, employers can build the essential trust that leads to powerful employee engagement.

Presenting a fresh approach to investment guidance, Wealth of Experience is built on real investors' stories about what has worked-and what hasn't worked-for them during their personal investment journeys. The Vanguard Group, one of the world's most respected investment companies, asked hundreds of investors who have succeeded in accumulating real wealth to explain how they've gone about it

UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even product quality

The marketer's guide to modernizing platforms and practices

Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals.

In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages.

Cuốn sách đầu tiên về xây dựng trải nghiệm khách hàng tại Việt Nam. Chúng ta đang sống trong một thế giới luôn luôn chuyển động, nơi mỗi con người được kết nối với nhiều nguồn thông tin, ngày càng chủ động đánh giá và có nhiều sự lựa chọn hơn.