What’s Your Digital Business Model? Six questions to help you build the next-generation enterprise

A new book by Peter Weill and Stephanie Woerner will challenge the thinking of CIOs and CEOs equally.

What’s Your Digital Business Model? Six questions to help you build the next-generation enterprise

Peter Weill, Stephanie L.Woerner

Harvard Business Review Press

2018

Abstract

In the rapidly changing digital economy, you can't succeed by merely tweaking management practices that led to past success. And yet, while many leaders and managers recognize the threat from digital--and the potential opportunity--they lack a common language and compelling framework to help them assess it and guide them in responding. They don't know how to think about their digital business model.

In this concise, practical book, MIT digital research leaders Peter Weill and Stephanie Woerner provide a powerful yet straightforward framework that has been field-tested globally with dozens of senior management teams. Based on years of study at the MIT Center for Information Systems Research (CISR), the authors find that digitization is moving companies' business models on two dimensions: from value chains to digital ecosystems, and from a fuzzy understanding of the needs of end customers to a sharper one. Looking at these dimensions in combination results in four distinct business models, each with different capabilities. The book then sets out six driving questions, in separate chapters, that help managers and executives clarify where they are currently in an increasingly digital business landscape and highlight what's needed to move toward a higher-value digital business model.

Filled with straightforward self-assessments, motivating examples, and sharp financial analyses of where profits are made, this smart book will help you tackle the threats, leverage the opportunities, and create winning digital strategies.

Citation

Peter Weill, Stephanie L.Woerner, What’s Your Digital Business Model?, Harvard Business Review Press, 2018.

Collection

Kinh tế

Related document

What’s Your Digital Business Model? Six questions to help you build the next-generation enterprise	Leading the Starbucks way : 5 principles for connecting with your customers, your products and your people	Leading forward : Successful public leadership amidst complexity, chaos, and change

QR code

Content