The W. Chan Kim and Renée Mauborgne Blue ocean strategy reader

This book brings the best of those articles together all in one place. Piece by piece, these articles explain the process of creating “blue oceans” uncontested market spaces, untainted by competition

The W. Chan Kim and Renée Mauborgne Blue ocean strategy reader

W. Chan Kim and Renée Mauborgne

Harvard Business Review Press

2017

Abstract

The W. Chan Kim and Renée Mauborgne Blue ocean strategy reader

This book brings the best of those articles together all in one place. Piece by piece, these articles explain the process of creating “blue oceans” uncontested market spaces, untainted by competition. Kim and Mauborgne introduce tools for exploring and exploiting these markets, such as the Value Curve, the Strategy Canvas, the Price Corridor of the Mass, and the Business Model Guide - tools that have come to make up the blue ocean strategy framework.

Contents:

1. Value innovation: The strategic logic of high growth;
2. Fair process: Managing in the knowledge economy;
3. Creating new market space;
4. Knowing a winning business idea when you see one;
5. Charting your company's future;
6. Tiping pont leadership;
7. Blue ocean strategy;
8. How strategy shapes structure;
9. Lue ocean leadership;
10. Red ocean traps: The mental models that undermine market - creating strategies.

This collection also features the authors’ latest Harvard Business Review article, “Red Ocean Traps.”
Whether or not you’re familiar with blue ocean strategy, this book will give you a new perspective on this important framework and help you implement it in your organization.
This volume includes the articles “Value Innovation: The Strategic Logic of High Growth,” “Fair Process: Managing in the Knowledge Economy,” “Creating New Maket Space,” “Knowing a Winning Business Idea When You See One,” “Charting Your Company’s Future,” “Tipping Point Leadership,” “Blue Ocean Strategy,” “How Strategy Shapes Structure,” “Blue Ocean Leadership,” and “Red Ocean Traps: The Mental Models That Undermine Market-Creating Strategies.”

Citation

W. Chan Kim and Renée Mauborgne, The W. Chan Kim and Renée Mauborgne Blue ocean strategy reader,Harvard Business Review Press, 2017

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