Strategic Management of Technological Innovation
Strategic Management of Technological Innovation, by Melissa Schilling is the first comprehensive and rigorous, yet accessible text for the Technology and Innovation Management course
2005
Strategic Management of Technological Innovation is a brief textbook that synthesizes the major research and managerial best practices in this field.
As an instructor and active researcher in technology and innovation,
Melissa Schilling has developed a text that meets the needs of a course focusing on both technology strategy and new product development."--Jacket
The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation
Melissa A.Schilling. Strategic Management of Technological Innovation. Mc Graw Hill, 2005
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