Marketing for rainmakers : 52 rules of engagement to attract and retain customers for life

You are a successful entrepreneur with a brain for business, but you’re indecisive about marketing and need a guide that will help your company distinguish itself, inspire customer loyalty and increase profits

Marketing for rainmakers : 52 rules of engagement to attract and retain customers for life

Phil Fragasso

John Wiley &Sonc

2008

Abstract

You are a successful entrepreneur with a brain for business, but you’re indecisive about marketing and need a guide that will help your company distinguish itself, inspire customer loyalty and increase profits.

Marketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers for Life presents practical concepts, helpful tips and real-life examples to help you take your business to the next level with marketing that focuses on the customers’ needs.

Fifty-two business-building ideas will inspire you to take immediate action and develop a marketing mindset.

Citation

Phil Fragasso.Marketing for rainmakers : 52 rules of engagement to attract and retain customers for life.John Wiley &Sonc, 2008

Collection

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