Let's close a deal : Turn contacts into paying customers for your company, product, service or cause

When you think about it, our entire lives revolve around selling. Whether we sell as part of our business, serve on a committee of a nonprofit organization, or negotiate for a new job/car/house, we are pitching, hearing, and closing deals every day. Let's Close a Deal articulates the intuitive process that identifies how and why a deal will appeal, and then demonstrates in step-by-step detail how to present your deal in a compelling way. The sales process is not about coercion; it's about compassion. The closing part of a negotiation should honor everyone involved instead of taking advantage of them.

Let's close a deal : Turn contacts into paying customers for your company, product, service or cause

Christine Clifford

Wiley

2012

Abstract

When you think about it, our entire lives revolve around selling. Whether we sell as part of our business, serve on a committee of a nonprofit organization, or negotiate for a new job/car/house, we are pitching, hearing, and closing deals every day. Let's Close a Deal articulates the intuitive process that identifies how and why a deal will appeal, and then demonstrates in step-by-step detail how to present your deal in a compelling way. The sales process is not about coercion; it's about compassion. The closing part of a negotiation should honor everyone involved instead of taking advantage of them.

We make our decisions based on the manner in which information is presented to us, and what we believe will be the best deal. Let's Close a Deal explains how to present information so persuasively that it increases the likelihood of getting a yes.

• Demonstrates how finding the human perspective is key to closing any deal
• Articulates the sale from conception, preparation, presentation to close
• Author Christine Clifford is a sought-after professional speaker and author of eight books including You, Inc. The Art of Selling Yourself, coauthored with Harry Beckwith
• Author has direct experience closing major deals, having taken her company from a million dollar per year loss to over $54 million in sales and having signed the largest contract in the history of her industry with Procter & Gamble, doubling the size of her company overnight

Increase your business' chance for success by improving your ability to secure profitable partnerships. Let's Close a Deal shows you how.

Citation

Christine Clifford. Let's close a deal : Turn contacts into paying customers for your company, product, service or cause. Wiley, 2012

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