Lead through language Choosing words that influence and inspire
Language in the business world is getting in the way of effective leadership.
Author: Bart Egnal
Publisher: John wiley&Son.Inc (2016)
Abstract
Language in the business world is getting in the way of effective leadership.
This book examines why language in the workplace is dull, confusing or simply ineffective. It also considers why these failings undermine those who wish to demonstrate leadership when they speak. The solution is to use the language of leadership, a language that clearly and powerfully brings your ideas to life for your audience.
This book teaches how to use words that engage and inspire everyone you speak with or write to. It will explain how to approach all communication as an act of leadership and then to use language that can convey ideas with energy, clarity and conviction.
Citation
Bart Egnal. Lead through language Choosing words that influence and inspire. John wiley&Son.Inc, 2016
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