Branding Across Borders
Establishing and managing a global brandis made more challenging by the cultural, political, and economic differences that exist among the world's consumers. Branding Across Borders addresses the issue of global branding head-on, going beyond the brand itself to address how a corporation must fine-tune its own organizational structure before it can effectively extend and manage its brands in the global marketplace
2002
Establishing and managing a global brandis made more challenging by the cultural, political, and economic differences that exist among the world's consumers. Branding Across Borders addresses the issue of global branding head-on, going beyond the brand itself to address how a corporation must fine-tune its own organizational structure before it can effectively extend and manage its brands in the global marketplace.
Branding Across Borders offers key insights on developing a powerful, memorable global brand strategy. Executives of all levels can look to it for:
James R. Gregory. Branding Across Borders. McGraw-Hill, 2002
Branding Across Borders | Principles of micro economics. secand edition | Principles of micro economics 2e |
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