Basic marketing: A global - managerial approach

Study the role of marketing for customers, businesses and society. Marketing strategic plan. Assess opportunities in the changing marketing environment. Demographic, behavioral aspects of global consumer marketing. Improve decisions based on marketing intelligence. Plan for products and services. New product development and management. Distributing customer service. Strategic plan for retail, wholesale products...

Basic marketing: A global - managerial approach

William D.Perrecuilt

Mc GrawHill

2005

Abstract

Perreault and McCarthy's book pioneered the "4Ps" approach for organizing marketing strategy decisions. THia clear approach has worked well in the first marketing course for millions of marketing dtudents. And it continues as the innovative leader in both content and by using technology for learning about marketing. CD Rom not included.

Citation

William D.Perrecuilt. Basic marketing: A global - managerial approach, Mc GrawHill, 2005.

Collection

Bộ sưu tập số Công nghệ Hóa học

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