Go mobile : Location-based marketing, apps, mobile optimized ad campaigns, 2D codes and other mobile strategies to grow your business

Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile websites and mobile apps, see case studies, and much more.

Xem thêm

Great again : Revitalizing America's entrepreneurial leadership

In Great Again, veteran high-tech CEO Henry Nothhaft takes us inside the heart of America's innovation community to surface a new proposal for the job creation and economic growth we need. Bringing to life the human drama of the exhilarating, demanding and often frustrating startup environment, Nothhaft offers this complex world as the setting for a promising solution to the country's current standstill.

Xem thêm

Global Politics in the Human Interest

Gurtov (political science and international studies, Portland State U.) presents a textbook on international politics that is "for those who believe in critical reflection and who are open to emerging ideas about human, environmental, and common security." Largely a synthesis of the specialist literature, the text contains seven chapters that provide an overview of contemporary world affairs; critically examine the realist perspective and corporate globalism in theory and practice; present Gurtov's position of global humanism; explore issues of human rights, environmental decline, and underdevelopment; examine Sino-American relations; and discuss the roles of Europe, Russia, and Japan in a multipolar world.

Xem thêm

Get Backed: Craft your story, build the Perfect Pitch deck; launch the venture of your dreams

Get Backed isn’t just about startup fundraising. It’s a handbook for anyone who has an idea and needs to build relationships to get it off the ground.

Xem thêm

Global Dexterity: How to Adapt Your Behavior across Cultures without Losing Yourself in the Process

In this book Molinsky offers the tools needed to simultaneously adapt behavior to new cultural contexts while staying authentic and grounded in your own natural style. Based on more than a decade of research, teaching, and consulting with managers and executives around the world, this book reveals an approach to adapting while feeling comfortable—an essential skill that enables you to switch behaviors and overcome the emotional and psychological challenges of doing so.

Xem thêm

Getting Work Done: Prioritize your work, Be more efficient, Take control of your time.

This book runs you through the basics of prioritizing your work, staying focused, delegating tasks and using technology to help you get more done. About HBR's 20-Minute Manager Series: Don't have much time? Get up to speed fast on the most essential business skills with HBR's 20-Minute Manager series. Whether you need a crash course or a brief refresher, each book in the series is a concise, practical primer that will help you brush up on a key management topic.

Xem thêm

新丝路初级速成商务汉语Ⅱ = Con đường tơ lụa mới - Tiếng Trung Thương mại Cấp tốc Sơ cấp II Kèm CD

本书是新丝路商务汉语速成系列教材的初级篇,适合汉语初学者学习。学习者学完本书两册后,可用汉语进行日常生活会话,并从事简单的商务活动。

Xem thêm

新丝路商务汉语速成系列:新丝路初级速成商务汉语I,II-->新丝路初级速成商务汉语Ⅰ = Con đường tơ lụa mới - Tiếng Trung Thương mại Cấp tốc Sơ cấp I Kèm CD

《新丝路初级速成商务汉语1》是新丝路商务汉语速成系列教材的初级篇,适合汉语初学者学习。学习者学完《新丝路初级速成商务汉语1》两册后,可用汉语进行日常生活会话,并从事简单的商务活动。

Xem thêm

Chemical Secret

Story Introduction: A new stary; At home; Rich man; The seals; The new Experiment; The report; Christine and Simon; The wedding day; I don’t believe you; Greenworld; The Public Enquiry; The future.

Xem thêm