Blue ocean strategy how to create uncontested market space and make the competition irrelevant

The global phenomenon that has sold over 4 million copies, is published in a record-breaking 46 languages and is a bestseller across five continents--now updated and expanded with new content. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. A strategy classic.

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Understanding Michael Porter: The Essential Guide to Competition and Strategy

Competitive advantage. The value chain. Five forces. Industry structure. Differentiation. Relative cost.

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Blue ocean strategy 2015 How to create uncontested market space and make the competition irrelevant

The global phenomenon that has sold over 4 million copies, is published in a record-breaking 46 languages and is a bestseller across five continents--now updated and expanded with new content. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. A strategy classic.

Xem thêm