Understanding Michael Porter: The Essential Guide to Competition and Strategy
Competitive advantage. The value chain. Five forces. Industry structure. Differentiation. Relative cost.
2012
Competitive advantage. The value chain. Five forces. Industry structure. Differentiation. Relative cost.
If you want to understand how companies achieve and sustain competitive success, Michael Porter’s frameworks are the foundation. But while everyone in business may know Porter’s name, many managers misunderstand and misuse his concepts.
Understanding Michael Porter sets the record straight, providing the first concise, accessible summary of Porter’s revolutionary thinking. Written with Porter’s full cooperation by Joan Magretta, his former editor at Harvard Business Review, this new book delivers fresh, clear examples to illustrate and update Porter’s ideas.
Magretta uses her wide business experience to translate Porter’s powerful insights into practice and to correct the most common misconceptions about them—for instance, that competition is about being unique, not being the best; that it is a contest over profits, not a battle between rivals; that strategy is about choosing to make some customers unhappy, not being all things to all customers.An added feature is an original Q&A with Porter himself, which includes answers to managers’ FAQs.Eminently readable, this book will enable every manager in your organization to grasp Porter’s ideas—and swiftly deploy them to drive your company’s success.
Joan Magretta. Understanding Michael Porter: The Essential Guide to Competition and Strategy. Harvard Business Review Press, 2012
Thứ Tư, 10:29 02/11/2022
PGS.TS Nguyễn Thị Hồng Nga, Giám đốc - Trung tâm Đào tạo Sau đại học trao tặng 02 đầu sách ngoại văn cho Trung tâm Thông tin - Thư viện
Thứ Sáu, 07:37 24/05/2024Truy cập hàng triệu sách điện tử miễn phí với The Online Books Page
Thứ Hai, 08:38 22/01/20247 khóa học “Kỹ thuật cơ khí” sinh viên ngành Cơ khí cần biết
Thứ Sáu, 13:57 08/12/2023Energy Transfer in Alternative Vehicles
Thứ Sáu, 14:29 21/06/2024Age of Auto Electric: Environment, Energy, and the Quest for the Sustainable Car
Thứ Sáu, 14:16 21/06/2024Our Car as Power Plant
Thứ Sáu, 14:05 21/06/2024企業変革の名著を読む = Đọc những cuốn sách hay nhất về chuyển đổi doanh nghiệp
Thứ Tư, 14:18 12/06/2024Đánh thức năng lực vô hạn = Unlimited power
Thứ Tư, 14:08 12/06/2024Why do so many Incompetent men Become Leaders? (And How to fix it)
Thứ Tư, 10:24 02/11/2022Giáo trình Kế toán công ty
Thứ Tư, 10:17 02/11/2022Where the dragon meets the Angry River : Nature and power in the People's Republic of China
Thứ Tư, 08:26 02/11/2022Hướng dẫn thực hành lập chứng từ, ghi sổ kế toán, bài tập và lập báo cáo tài chính doanh nghiệp
Thứ Tư, 08:18 02/11/2022Wealthy Choices: The Seven Competencies of Financial Success
Thứ Tư, 08:12 02/11/2022Copyright © 2018 Hanoi University of Industry.
