Big data @ work: Dispelling the Myths, Uncovering the Opportunities
The book Big data @ work: Dispelling the Myths, Uncovering the Opportunities, Go ahead, be skeptical about big data. Analytics expert and bestselling author Tom Davenport was--at first. When the term ""big data"" entered the scene, Davenport (Competing on Analytics, Analytics at Work) thought it was just technology hype.