The Brandpromise : How Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success!
Shows how to make the right promise, how to keep it - and how fulfilling that promise will turn any business into one that people will admire, trust, and support
2008
Shows how to make the right promise, how to keep it - and how fulfilling that promise will turn any business into one that people will admire, trust, and support.
This book explains the steps for finding and forming a promise, and shows how to implement key principles that ensure business success..
Knapp, Duane E.. The Brandpromise : How Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success!. McGraw-Hill, 2008
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