The Brandpromise : How Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success!

Shows how to make the right promise, how to keep it - and how fulfilling that promise will turn any business into one that people will admire, trust, and support

The Brandpromise : How Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success!

Knapp, Duane E.

McGraw-Hill

2008

Abstract

Shows how to make the right promise, how to keep it - and how fulfilling that promise will turn any business into one that people will admire, trust, and support.

This book explains the steps for finding and forming a promise, and shows how to implement key principles that ensure business success..

Citation

Knapp, Duane E.. The Brandpromise : How Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success!. McGraw-Hill, 2008

Collection

Lĩnh vực Kinh tế

Related document

The Brandpromise : How Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success!	Macroeconomics Principle, Problems and policies sixteenth edition	Managerial economics Theory, applications and cases

QR code

Content