Practical Web Analytics for User Experience: How Analytics Can Help You Understand Your Users

Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals.

Practical Web Analytics for User Experience: How Analytics Can Help You Understand Your Users

Michael Beasley

Elsevier

2013

Abstract

Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search habits, supporting usability test findings with reporting, and more. This is the must-have resource you need to start capitalizing on web analytics and analyze websites effectively.

Citation

Michael Beasley. Practical Web Analytics for User Experience: How Analytics Can Help You Understand Your Users.Elsevier, 2013

Collection

Bộ sưu tập Lĩnh vực Công nghệ Thông tin

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