Mastering Strategic Management

This edition has been updated to include fresh cases and examples that have been reviewed by the authors and other leading academics to ensure that students have the most current and relevant knowledge.

Mastering Strategic Management

Dave Ketchen, Jeremy Short

Flatworld

2018

Abstract

This text draws on insights from various functional subject matters such as marketing, finance, and accounting to demonstrate how top executives make the strategic decisions that drive whether an organization succeeds or fails. This edition has been updated to include fresh cases and examples that have been reviewed by the authors and other leading academics to ensure that students have the most current and relevant knowledge.

Introduction to:

- Chapter 1: Mastering Strategy: Art and Science;

- Chapter 2: Leading Strategically;

- Chapter 3: Evaluating the External Environment;

- Chapter 4: Managing Company Resources;

- Chapter 5: Selecting Business - Level Strategies;

- Chapter 6: Supporting the Business- Level Strategy: Competitive and Cooperative Moves;

- Chapter 7: Competing in International Markets;

- Chapter 8: Selecting Corporate- Level Strategies;

- Chapter 9: Executing Strategy through Organizational Design;

- Chapter 10: Leading an Ethical Organization: Corporate Governance, corporate Ethics and Social Responsibilitily

Citation

Dave Ketchen, Jeremy Short. Mastering Strategic Management, Flatworld; 2018

Collection

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