Driving Digital Strategy: A Guide to Reimagining Your Business
Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways. The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And Goldman Sachs and many others are using digital technologies to reimagine their businesses. In Driving Digital Strategy, Harvard Business School Professor Sunil Gupta provides an actionable framework for following their lead.
2018
Digital transformation is no longer news - it's a necessity.
Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways. The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And Goldman Sachs and many others are using digital technologies to reimagine their businesses. In Driving Digital Strategy, Harvard Business School Professor Sunil Gupta provides an actionable framework for following their lead.
For more than a decade, Gupta has studied digital transformation at Fortune 500 companies. He knows what works and what doesn't. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture. Gupta covers each aspect in vivid detail while providing navigation tips and best practices along the way.
Grupta, Sunil. Driving Digital Strategy: A Guide to Reimagining Your Business. Harvard Business Review Press, 2018
Ngành Quản trị kinh doanh (7340101)
Thứ Tư, 09:42 17/08/2022
Hướng dẫn khai thác và sử dụng Thư viện Đại học Công nghiệp Hà Nội năm 2024
Thứ Ba, 14:33 17/09/2024PGS.TS Nguyễn Thị Hồng Nga, Giám đốc - Trung tâm Đào tạo Sau đại học trao tặng 02 đầu sách ngoại văn cho Trung tâm Thông tin - Thư viện
Thứ Sáu, 07:37 24/05/2024Truy cập hàng triệu sách điện tử miễn phí với The Online Books Page
Thứ Hai, 08:38 22/01/2024Cambridge Practice Test for BEC 1
Thứ Tư, 09:35 17/08/2022Essentials of business statistics
Thứ Tư, 09:33 17/08/2022Equity valuation and analysis with eval second edition
Thứ Tư, 09:26 17/08/2022Applied Exercises On Practical English Grammar 1
Thứ Tư, 09:21 17/08/2022Advantage Series: Microsoft Office Word 2003
Thứ Tư, 08:57 17/08/2022Copyright © 2018 Hanoi University of Industry.
