Cutlip and Center's Effective Public Relations 11th Edition

This edition features several new chapters, examples, and information on how social media and globalization are shaping PR.

Cutlip and Center's Effective Public Relations 11th Edition

Broom, Glen M

Pearson

2013

Abstract

Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market.

This edition features several new chapters, examples, and information on how social media and globalization are shaping PR.

Concept, practitioners, Context, and Origins: Introduction to Contemporary Public Relations; Practitioners of Public Relations; Organizational Settings; Historical Origins and Evolution. Foundations: Processionalism and Ethics; Legal Considerations; Theoretical Underpinnings: Adjustment and Adaptation; Communication Theories and Contexts; Internal Relations and Employee Communication; External Media and Media Relations. Management Process: Step One: Defining Public Relations Problems; Step Two: Planning and Programming; Step three: Taking Action and Communicating; Step four: Evaluating the Program. The Practice: Business and Industry; Government and Politics; Military Public Affairs;Nonprofits and Nongovernmental Organizations; Health Care; Education; Associations and Unions

Citation

Broom, Glen M. Cutlip and Center's Effective Public Relations 11th Edition. Pearson, 2013

Collection

Lĩnh vực Kinh tế

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