Basic marketing: A global - managerial approach

Perreault and McCarthy's book pioneered the "4Ps" approach for organizing marketing strategy decisions. THia clear approach has worked well in the first marketing course for millions of marketing dtudents.

Basic marketing: A global - managerial approach

William D.Perrecuilt

M. Mc Graw – Hill

2005

Abstract

Perreault and McCarthy's book pioneered the "4Ps" approach for organizing marketing strategy decisions. THia clear approach has worked well in the first marketing course for millions of marketing dtudents.

And it continues as the innovative leader in both content and by using technology for learning about marketing.

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Citation

William D.Perrecuilt. Basic marketing: A global - managerial approach. M. Mc Graw – Hill, 2005

Collection

Ngành Quản trị kinh doanh (7340101)

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