The Innovator's Solution: Creating And Sustaining Successful Growth
In his international bestseller The Innovator's Dilemma, Clayton M. Christensen exposed this crushing paradox behind the failure of many industry leaders: by placing too much focus on pleasing their most profitable customers, these firms actually paved the way for their own demise by ignoring the disruptive technologies that aggressively evolved to displace them. In The Innovator’s Solution, Christensen and coauthor Michael E. Raynor help all companies understand how to become disruptors themselves.
![[Coursera] Khóa học “Tìm hiểu các phương pháp nghiên cứu” của ĐH Luân Đôn](https://lic.haui.edu.vn/media/78/t78458.jpg)
