Khóa học “Small Business Marketing Using YouTube” được cung cấp bởi Coursera, một nền tảng giáo dục trực tuyến quy tụ mạng lưới giảng viên và chuyên gia đa dạng, những người đã khẳng định năng lực thông qua kinh nghiệm thực tiễn trong ngành hoặc nền tảng học thuật vững chắc.

Marketing today is driven by the customer. The old mindset was finding customers for your products and services. The new one is collaborating with the customers whose trust you have earned to develop better products and services for them. Businesses that succeed today acknowledge that they are in shared relationships with customers, employees, and other influencers in the community—even competitors. Built-In Social provides a step-by-step approach to building a business channel that aligns your business with its ideal customers and ensures your organization's continued relevance and success.