This book offers an easily accessible and comprehensive guide to the entire market research process, from asking market research questions to collecting and analyzing data by means of quantitative methods

Banking and Financeis one of a number of specialist books within the Market Leader series that compliments the course. Each book consists of 18 units, 2 tests, and a multilingual glossary

Current financial crises in Argentina, Japan, and Turkey are being played out on the front pages of newspapers, and these are just the most recent financial crises that have rolled across the globe in the last decade and whose far-reaching impact hurts business around the world. Dangerous Markets: Managing in Financial Crises recognizes that no global corporation or financial institution can afford to ignore the potential of a financial storm and will help top management and financial professionals navigate through this often disastrous maze

The global phenomenon that has sold over 4 million copies, is published in a record-breaking 46 languages and is a bestseller across five continents--now updated and expanded with new content. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. A strategy classic.

Michael Harris is giving us more pointers on stock trading based on patterns. These are not repetitions of those he offered in his first book, "Short-Term Trading with Price Patterns," so the reader doesn't need to worry about getting two books containing the same material.

A corporate guide to crisis management in volatile financial markets Current financial crises in Argentina, Japan, and Turkey are being played out on the front pages of newspapers, and these are just the most recent financial crises that have rolled across the globe in the last decade and whose far-reaching impact hurts business around the world. Dangerous Markets: Managing in Financial Crises recognizes that no global corporation or financial institution can afford to ignore the potential of a financial storm and will help top management and financial professionals navigate through this often disastrous maze.

A global leader and preeminent expert in asset allocation, David Darst delivers his masterwork on the topic. In a fully updated and expanded second edition of The Art of Asset Allocation, Morgan Stanley's Chief Investment Strategist covers the historic market events, instruments, asset classes, and economic forces that investors need to be aware of as they create asset-building portfolios. He then explains how to use modern asset allocation concepts and tools to augment returns and control risks in a wide range of financial market environments. This completely revised edition shows how to achieve asset balance with the author's proven methods, decades of expertise, relevant charts, practical tools, and astute analyses.

A few years ago, even reckless real estate investors could still make money because the market was booming. But many markets have softened, and making a profit isn't as simple as it used to be. However-with the right strategy and long-term thinking-there is still plenty of money to be made in real estate.

"In this landmark book, Preston Smith attributes the recent declinein innovation to pressure from financial markets that drivesmanagement toward rigid development approaches such as phaseddevelopment processes, Six Sigma, and project office. Theseprocesses have unintentionally (but effectively) made changesduring development more difficult, disruptive, and expensive, whilethe need for change continues at an accelerating pace.

The global phenomenon that has sold over 4 million copies, is published in a record-breaking 46 languages and is a bestseller across five continents--now updated and expanded with new content. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. A strategy classic.