Cuốn sách này nhấn mạnh tầm quan trọng của danh tính trực tuyến trong thời đại số, từ việc xây dựng hình ảnh số tích cực, quản lý danh tiếng và quyền riêng tư trực tuyến.

Essentials of Supply Chain Management is the definitive guide to the field, providing both broad coverage and necessary detail from a practical, real-world perspective. From clear explanation of fundamental concepts to insightful discussion of supply chain innovation, this book offers students and professionals a comprehensive introduction with immediately-applicable understanding.

The second edition of this successful guide to writing for graduate-and undergraduate-students has been modified to include updates and replacements of older data sets; an increased range of disciplines with tasks such as nursing, marketing, and art history; discussions of discourse analysis; a broader discussion of e-mail use that includes current e-mail practices.

A step-by-step guide to two essential tools for textile and fashion designers.

The focus of the book is to help students practice writing skills based on lessons and exercises in class. Through situations and practice topics to string together into the entire curriculum. In addition, this book also helps you familiarize yourself with the different types of questions, understand the focus of the test and get a high score in the IELTS exam.

Now with streaming audio for every track, this text provides everything students need for listening to, understanding, and loving jazz. Written by two master storytellers, the book combines a dynamic listening experience with vivid narrative history, must-hear masterworks, and a superior media package to reveal the excitement of America’s quintessential music.

Giới thiệu 9 bí quyết của những người thành công áp dụng hàng ngày trong cuộc sống để tạo ra cuộc sống thành công như mong muốn

An overview of advertising and marketing, the impact of socio-economic factors on advertising and the role of policies and regulations on advertising. An overview of the advertising industry and its role in business. Knowledge of customer behavior research for the advertising process and the relationship between advertising and customer decisions. Advertising and marketing techniques from planning to advertising. Informational links in advertising

Competitive advantage. The value chain. Five forces. Industry structure. Differentiation. Relative cost.

In business, especially today, you are only as successful as your next career transition. Do well, and you'll be on the fast track to even more challenging roles. Fail, and you could irreparably harm your career--and your organization.