Cuốn sách đề cập đến các nguyên tắc giao tiếp cơ bản và tập trung vào các ứng dụng thực tế trong nhiều bối cảnh chuyên nghiệp khác nhau. Cuốn sách bao gồm các chủ đề như viết email và báo cáo rõ ràng, trình bày hấp dẫn và thực hành giao tiếp giữa các cá nhân.

Trong thời đại kỹ thuật số, truyền thông tiếp thị không chỉ đơn thuần là quảng bá sản phẩm hay dịch vụ, mà còn đóng vai trò như một chức năng chiến lược giúp doanh nghiệp xây dựng thương hiệu, tạo dựng mối quan hệ với khách hàng và đạt được lợi thế cạnh tranh.

This new edition will retain all core features, while incorporating recent improvements and developments in the field.

The book providing essential information for business managers, computer programmers, system designers, as well as home computer users, DATABASE COMMUNICATIONS AND COMPUTER NETWORKS, 8th edition provides a thorough introduction that includes coverage of the language of computer networks as well as the effects of data communications on business and society

The book Introduction to Digital Communications explores the basic principles in the analysis and design of digital communication systems, including design objectives, constraints and trade-offs. After portraying the big picture and laying the background material, this book lucidly progresses to a comprehensive and detailed discussion of all critical elements and key functions in digital communications.

The book Advertising and Promotion: An Integrated Marketing Communications Perspective draws from the authors’ extensive research in advertising, consumer behavior, communications, marketing, sales promotion, and other fields to give students a basis for understanding the marketing communications process, how it influences consumer decision making, and how to develop promotional strategies.

Data communications and networking brings the beginning student right to the forefront of the latest advances in the field, while presenting the fundamentals in a clear, straightforward manner. Students will find better coverage, improved figures and better explanations on cutting-edge material.

This lecture-based book focuses on concepts and interpretation, mathematical procedures, and engineering applications, shedding light on device behavior and dynamics through computer modeling. Supplying a deeper understanding of the current and future state of optical systems and networks, this Second Edition: Reflects the latest developments in optical fiber communications technology. Includes new and updated case studies, examples, end-of-chapter problems, and MATLAB® and Simulink® models

With a focus on the most current technology and a convenient modular format, this best-selling text offers a clear and comprehensive survey of the entire data and computer communications field. Emphasising both the fundamental principles as well as the critical role of performance in driving protocol and network design, it explores in detail all the critical technical areas in data communications, wide-area networking, local area networking, and protocol design.

This guide will teach you everything you need to know about nonverbal communications.