This new edition will retain all core features, while incorporating recent improvements and developments in the field.

The book providing essential information for business managers, computer programmers, system designers, as well as home computer users, DATABASE COMMUNICATIONS AND COMPUTER NETWORKS, 8th edition provides a thorough introduction that includes coverage of the language of computer networks as well as the effects of data communications on business and society

The book Introduction to Digital Communications explores the basic principles in the analysis and design of digital communication systems, including design objectives, constraints and trade-offs. After portraying the big picture and laying the background material, this book lucidly progresses to a comprehensive and detailed discussion of all critical elements and key functions in digital communications.

The book Advertising and Promotion: An Integrated Marketing Communications Perspective draws from the authors’ extensive research in advertising, consumer behavior, communications, marketing, sales promotion, and other fields to give students a basis for understanding the marketing communications process, how it influences consumer decision making, and how to develop promotional strategies.

Data communications and networking brings the beginning student right to the forefront of the latest advances in the field, while presenting the fundamentals in a clear, straightforward manner. Students will find better coverage, improved figures and better explanations on cutting-edge material.

This lecture-based book focuses on concepts and interpretation, mathematical procedures, and engineering applications, shedding light on device behavior and dynamics through computer modeling. Supplying a deeper understanding of the current and future state of optical systems and networks, this Second Edition: Reflects the latest developments in optical fiber communications technology. Includes new and updated case studies, examples, end-of-chapter problems, and MATLAB® and Simulink® models

With a focus on the most current technology and a convenient modular format, this best-selling text offers a clear and comprehensive survey of the entire data and computer communications field. Emphasising both the fundamental principles as well as the critical role of performance in driving protocol and network design, it explores in detail all the critical technical areas in data communications, wide-area networking, local area networking, and protocol design.

This guide will teach you everything you need to know about nonverbal communications.

Learn how to use microcontrollers without all the frills and math. This book uses a practical approach to show you how to develop embedded systems with 8 bit PIC microcontrollers using the XC8 compiler. It's your complete guide to understanding modern PIC microcontrollers.

This is a remarkably comprehensive treatment of the field, covering in considerable detail modulation, coding (both source and channel), encryption, multiple access and spread spectrum. It can serve both as an excellent introduction for the graduate student with some background in probability theory or as a valuable reference for the practicing ommunication system engineer. For both communities, the treatment is clear and well presented