This book reflects this variety not meaning to delight car fans only. Therefore, the focus is not so much on technology as on relations between people and cars, fashion and trends, cultures and design languages. For this reason, visual imagery plays an important role. While all images have been carefully selected from original archives, some of them have never been released before. The reason is often banal: frequently, a beautiful scenery or a piece of architecture steal the show from the car—the point lies elsewhere, as Roland Barthes would say. That is precisely the subject of this book: it is not about a portrait of the car as an industrial product, but as a member of our society, with all its colors and nuances. Design critique can take a scientific form.