Digital Business Models: Concepts, Models, and the Alphabet Case Study

The spread of the Internet into all areas of business activities has put a particular focus on business models. The digitalization of business processes is the driver of changes in company strategies and management practices alike

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Essentials of Business Analytics: An Introduction to the Methodology and its Applications

The book has contributions from experts in top universities and industry. The editors have taken extreme care to ensure continuity across the chapters

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Business Process Management Cases: Digital Innovation and Business Transformation in Practice

This book is the first to present a rich selection of over 30 real-world cases of how leading organizations conduct Business Process Management (BPM)

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Doing Business 2020: Comparing Business Regulation in 190 Economies

The Doing Business 2020 study shows that developing economies are catching up with developed economies in ease of doing business

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Measuring the Business Value of Cloud Computing

The importance of demonstrating the value achieved from IT investments is long established in the Computer Science (CS) and Information Systems (IS) literature

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[Coursera] Khóa học “Specialization in Business and Marketing Strategies – Chuyên môn về chiến lược thương mại và tiếp thị"

Khóa học “Specialization in Business and Marketing Strategies” được cung cấp bởi Đại học Luân Đôn, hoàn toàn miễn phí trên Coursera với 22 ngôn ngữ có sẵn; hơn 9.355 lượt đã đăng ký; được đánh giá ở mức 4,5/5 sao. Học trong 2 tháng và 10 giờ mỗi tuần.

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The Business of Tourism Tenth Edition

The book presents the content defining and analysing tourism and its impacts; the travel and tourism product; intermediaries in the provision of travel and tourism services; case studies.

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Modern Etiquette for a Better Life: Master All Social and Business Exchanges

The book shows readers how to maintain proper, modern etiquette through building relationships, being authentic and putting others at ease, with simple, easy-to-read tips and tricks and graphics.

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商务汉语一本通 (汉英双语版) = Business Chinese All-in-One (phiên bản song ngữ Trung-Anh)

《商务汉语一本通》是本系列教材中的第一本,专门为外国人初学商务汉语而编写。教材的 12个单元按商务活动流程编排。每个单元涉及一个常见的商务活动场景,围绕商务主题,设计 了6个部分的教学任务:文化导入、看图识词(常用表达)、熟能生巧、常用对话、学以致用、实 用汉语。每单元的教学时间为5课时,也可根据情况自行确定计划。

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Intelligent Business Coursebook

Teach engaging lessons using the Teacher’s Book which has resources for the Coursebook and Workbook as well as the Skills Book and Video.

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