Personal Benchmark : integrating Behavioral Finance and Investment Management
“This book is an exciting advance on how behavior research can and should influence investment decision making” - It demonstrates how advisors and investors can improve their investment experience and increase returns formerly sacrificed to emotional, rather than rational, decisions. Their approach reduces investor concerns about “the economy” by shifting their focus to “my economy” by taking a goals-based investment approach.
![[Coursera] Khóa học “Tìm hiểu các phương pháp nghiên cứu” của ĐH Luân Đôn](https://lic.haui.edu.vn/media/78/t78458.jpg)
