Based on Bentley and Ziegler's best-selling, comprehensive survey program, Traditions & Encounters: A Brief Global History provides a streamlined account of the cultures and interactions that have shaped world history.  A focus on the human experience helps frame the broad scope of world history into a clear and concise learning experience for students.

Marketing Research Essentials, 4th Edition is filled with cases, chapter-opening vignettes, marketing research war stories, and ethical dilemmas

The new edition of Business Statistics in Practice delivers clear and understandable explanations of business statistics concepts through the use of continuing case studies and an emphasis on business improvement.