New business ventures and the Entrepreneur Sixth edition

ew Business Ventures, 6e will leave students with the skills needed to grasp and implement the general managerial responsibilities required to be a successful entrepreneur.

New business ventures and the Entrepreneur Sixth edition

Michael J. Roberts

McGraw Hill

2007

Abstract

Roberts’ New Business Ventures and the Entrepreneur, 6e stands out as a text designed to guide tomorrow’s entrepreneurs down the difficult road ahead.

Specifically, the Roberts team addresses the entrepreneur before, during and after the decision to create a new venture. Entrepreneurs need to realize that they are assuming a managerial role- both in a product and people sense.

New Business Ventures, 6e will leave students with the skills needed to grasp and implement the general managerial responsibilities required to be a successful entrepreneur.

The text provides an innovative approach to teaching the core general management skills via the lens of the entrepreneur.

The course upon which this book I based is now the new core required course in general management at Harvard Business School.