Fashion: concept to catwalk

Fashion: Concept to Catwalk reveals the inner workings of the world of fashion. Comprehensive descriptions of fashion history, theory and business practices are interspersed with an exclusive behind-the-scenes visit to the Paris studio and atelier of designer Lutz Huelle as he creates a spring-summer collection.

Fashion: concept to catwalk

Olivier Gerval

Firefly Book

2010

Abstract

Fully illustrated with more than 200 photographs and drawings, the book focuses on the six components of the design process, from inspiration to the runway:

Products -- the influences of vintage designs, popular culture, silhouette and themes
Colors and fabrics -- the palette, fibers, weaves, motifs, patterns and needlework
Concept -- developing the idea, sketching, using a dress form and illustrating
Visual presentation -- the studio, portfolio, brands, labels, layout and house style
Design and production -- the atelier, draping, fittings, pattern-making and assembling
Promotion -- events, public relations, styling, models, photo sessions and the runway

With its documentary-style format, real sketches, technical information and useful resources, Fashion: Concept to Catwalk offers a rare look at the high-fashion trade through the lens of a working studio.